FHL kitchen
Founding Beta · Only 50 spots · closes when they’re gone

Design decisions,
already made.

Become a Founding Member of FHL’s Design Decision Guides — and help shape the room-by-room guides we’re building, at the lowest price we’ll ever offer.

Find your room’s starting point
Free 2-minute quiz · founding spots are a one-time $35 · not a subscription
Real interior designers behind FHL Design Co· 64,000+ on YouTube· Real client homes, not stock· Featured by Homeworthy

Sound familiar?

You have great taste. You just freeze when it’s time to pick the thing.

You know what you love. But the second you have to commit to the sofa, the paint, the light fixture — everything stalls, the tabs pile up, and the room stays half-finished. That’s not a taste problem. It’s a decision problem. And it’s the one we solve.

What you’re joining

Not a moodboard. A system.

A Design Decision Guide is a done-for-you room — every choice already made, and handed to you with the confidence to run with it.

1
Skip the choosingA few quick questions read your taste back to you — no scrolling a thousand options, no guessing whether it’s “you.”
2
Get the decisionsEvery piece, finish, and placement — with the why, and where to invest vs. save.
3
Make it yoursA modification guide shows you how to adapt it with the things you already own.

The actual product

What’s inside a guide.

It starts with an editable moodboard you make your own — then a full guide walks you through every decision to bring the room together.

Start — your editable moodboard
Modern Organic Kitchen
01 / 05

Swap pieces, add what you already own, compare, and make it yours — this is the board you customize. Every guide opens with one.

Then — the full guide · 27 pages
Cover The color story The envelope — your decisions Metals — shop the look Picture lights

The paint and why, the layout, what to buy (with links), and where to invest vs. save — decision by decision. A real guide, start to finish. This is our first one finished, The White Oak Kitchen — the bar every guide is built to.

The best part

You don't even have to choose.

Most design help hands you endless options and calls it a day. We do the opposite — the quiz reads your taste for you, so you land straight on the decisions that are already right for your room.

Warm Classic
Warm Classic
Collected & Layered
Collected & Layered
Calm Minimal
Calm Minimal
Moody & Bold
Moody & Bold

These are just a taste of the range — you won't sort through them or pick one. Every guide is matched to your room and style, then made yours from there, so this is a starting point, not a menu. You'll take the full quiz right after you join.

Who's behind this

Hi — we're Shelby & Michelle.

Shelby and Michelle, the mother-daughter team behind FHL Design Co

We're a mother-daughter design team behind FHL Design Co in Rowlett, Texas. For years we've designed real homes for real clients — kitchens, whole-house renovations, and new builds from the studs up — and along the way, 64,000+ of you have followed on YouTube, watching us make these calls room by room.

The White Oak Kitchen you just looked through? That's one of ours. And Michelle's own home is being featured by Homeworthy. Design Decision Guides are simply the decisions we make for clients every day — written down, so you can use them in your own home without hiring us. Every guide is pre-designed and matched to you — and as a founder, your answers help shape which rooms we design next.

That's the whole idea: designer decisions, minus the designer price.

— Shelby & Michelle

The founding offer

Get in before anyone else.

Picture the one room that finally looks finished — the one that makes you stop and think "we actually did it." Your founding spot is where it starts.

Founding Member
$35
A one-time $35 — no subscription, no membership. Guides will be $95 at launch; this is the lowest it'll ever be.
Only 50 founding spots

Founding closes the moment they're gone — or September 1, whichever comes first.

  • One complete guide, matched to your room and style, at the one-time founding price
  • You help shape the lineup — your answers decide which guides we build first
  • Make it yours — the editable moodboard and modification guide adapt it to your space
  • First look at the full quiz before anyone else
Start the quiz & claim your spot →
Our founding promise: if your finished guide isn't what you hoped, tell us within 14 days — we'll make it right, or refund your $35.
The quiz is free · 50 spots · one-time $35, first come.

How it works

Three steps, two minutes.

1
Take the 2-min quizTell us your room, your style, and what overwhelms you most. It's free — no card to start.
2
Claim your founding spotJoin the 50 for a one-time $35, and we start building your guide around your answers.
3
Get your guideMatched to your room & style — the first guides land the week of September 1, and you're first to see it.

Good to know

Questions, answered.

When do I get my guide?

This is a founding pre-sale — you're getting in before the guides are finished, and that's the whole point: your answers help decide which guides we build first. The first guides deliver the week of September 1.

Is this a subscription or membership?

No — it's a one-time $35. You're charged once and you get your guide. No recurring anything, ever.

Do I get to pick my room?

Yes. Right after you join, you'll tell us the room you're working on. We build across kitchens, living rooms, baths, and primary bedrooms first — your answers help us decide the order.

What exactly is a Design Decision Guide?

A complete, done-for-you room — a predesigned plan where the pieces, finishes, and placements are already chosen, why, where to invest vs. save, and how to adapt it to what you already own. It's the designer part, without the designer price.

What if I don't love it?

Our founding promise: if your finished guide isn't what you hoped, tell us within 14 days and we'll make it right, or refund your $35. You're helping us build these — we're not going to leave you unhappy.

I'm not very techy — is the editable moodboard hard to use?

Not at all. If you can drag a photo on your phone or laptop, you can use it — and every guide comes with a short tutorial that walks you through it step by step.

Will it actually match my home and my taste?

That's exactly what the quiz is for — it reads your style back to you — and every guide includes a modification guide to adapt the room to your space and the pieces you already own.

Is $35 really worth it?

A single designer consult runs $150–300 an hour, and one wrong sofa or slab costs more than every guide we'll ever make. $35 is our thank-you for being first — it won't be this low again.

What if you haven't built my room yet?

Your answers help set the build order, so founding rooms get made first. If yours isn't ready at launch, you're first in line the moment it lands — or you can start with a room that's already done.

Design Decision Guides may contain affiliate links; if you purchase through them, FHL Design Co may earn a small commission at no extra cost to you. Prices shown are subject to change and not guaranteed.

Last thing

Come build it with us.

Fifty people get to shape these guides and get theirs at the founding price. When they're gone, they're gone.

Find your starting point
Free 2-minute quiz · founding spots are a one-time $35 · not a subscription
Start the 2-min quiz — join the founding 50 →