Help us build the Field Guides — and get every one.
A Field Guide is a designer’s finished room — and every decision behind it — so you can build it yourself. Without the overwhelm. We’re opening a small founding circle to shape the very first collection. You help decide what we make. You get all of it.
A limited founding circle · your $45 price locked for life
NO. 01 · NO. 02 · NO. 03 · a collectible series of real rooms you can actually build
Not a moodboard. Not a shopping list.
A room you can actually build.
We design a real room, render it, and order the actual samples. Then we write down every decision — down to the grout color — and hand it to you as a guide you work from, not just look at. Here’s what’s inside every one:
The design
A real, designer-approved room — the selections, finishes, and the whole look, proven and photographed or honestly rendered from materials we’ve sourced.
Every decision
What we chose, why, and what’s a non-negotiable vs. a safe swap — with a fill-in space to make each call your own. This is the part you can’t get anywhere else.
Your editable moodboard
The guide shows the direction; the moodboard is where you make it yours — swap in your pieces, compare, and save the version you love.
The contractor sheet
The finishes, quantities, and build order on one page — hand it to your contractor and walk away. No translating, no second-guessing.
The guesswork is ours. The choice is yours.
Don’t take our word for it — look.
First, the moodboard
Swap pieces, add what you already own, compare, and make it yours — this is the board you customize. Every Field Guide opens with one.
Then, the full guide · 27 pages
The paint and why, the layout, what to buy (with links), and where to invest vs. save — decision by decision. A real guide, start to finish. This is our first one, The White Oak Kitchen — the bar every guide is built to.
How the Founding Owner circle works
Take the founding questionnaire
Tell us your rooms, your style, and exactly where you get stuck. This is the part that builds the collection — your answers decide what we make first.
We design & build
We render, order samples, and write the Field Guides — many shaped directly by what you told us. Your rooms move to the front of the line.
You get everything at launch
All-access to every Field Guide that’s ready — the whole library, not one room — at your locked founding price, plus first look at each new one.
You’re not buying one room.
You’re helping build the whole library.
Most people will buy a single Field Guide. Founding Owners get the entire collection — and a hand in what goes in it. This is the only time it will ever be offered this way.
30 designer-approved rooms for $45 — about $1.50 a room, locked for life.
All 30 Field Guides at launch — the full collection of designer-approved kitchens, baths, and living rooms, each with its editable moodboard and contractor sheet.
We’re building all 30 designer-approved room combinations now. Each lands in your library the moment it’s finished — and anything we add beyond the 30, you get too.
You’re getting in while we’re still building — first look, and a real say in what we make. That access is the founding reward.
Your honest notes on your rooms, and permission to share your before-and-afters. That’s it.
Takes about 5 minutes · a limited founding circle
All we ask in return
A founding circle only works if it’s a real exchange. Here’s our half, and here’s yours — nothing more.
Owner’s Notes
Tell us what helped and what tripped you up. Your notes make every guide better for the next woman.
A word, if we earn it
A short testimonial — only if the guides genuinely helped you decide. We’d never ask otherwise.
Your before-and-after
Permission to share your room. It’s the proof that lets the next hesitant woman believe she can do it too.
“We could have quietly opened a shop. But the best rooms we’ve ever designed started as a conversation — so we’d rather build this with you.”
We’re a mother-daughter studio, and we’ve spent years making these decisions for clients one room at a time. The Field Guides are how we finally hand that same confidence to the women who can’t hire us — but still deserve a home that feels warm, collected, and unmistakably theirs.
It isn’t fully finished yet. That’s the whole point. Come help us shape it, and you’ll never pay a launch price — or wonder if your room was an afterthought. It won’t be. You’ll have helped choose it.
— Shelby & Michelle
Founding spots are limited
We’re keeping this small so every Owner’s questionnaire actually shapes the collection. Once the spots are gone, the next way in is the launch price.
— of 40 founding spots left
with us
Risk-free, always
If your Field Guides don’t help you make a decision you feel good about, just tell us and we’ll refund you in full — and you keep your moodboards. Your cautious, “do-it-right-this-time” heart deserves a soft place to land.
Honest answers
Is the product actually finished?
Not the whole collection — and that’s exactly the founding opportunity. A first set of Field Guides is ready now, and your questionnaire helps decide what comes next. You’re getting in while we build, which is why the price will never be this low again.
What if I’m not ready to start my room yet?
That’s completely fine. Your Field Guides don’t expire, and neither does your access. Many Owners take the questionnaire now to lock the founding price and shape the collection, then start their room when the timing’s right.
What exactly do I get at launch?
All-access to every Field Guide available — the full library, not a single room — each with its editable moodboard and, where it applies, its contractor sheet. As we add rooms, you get those too.
What happens to the price after the founding circle closes?
After the founding circle closes, the all-access bundle likely won’t be offered again — guides will be sold one at a time. Your $45 founding price is locked for life, even as the collection grows.
Do I have to give feedback?
We ask, we don’t require. But the Owner’s Notes are the heart of this — they’re how the guides get better and how you leave your mark on the collection. If you’re not up for that, the regular launch is a lovely place to shop, too.
Are these photos of real rooms?
Some are photographed FHL projects; some are concept rooms we’ve designed and rendered from real materials we’ve sourced and vetted. We always tell you which — the products are real and shoppable either way. We’d never pass a rendering off as a photo.
Become a Founding Owner
Take the questionnaire, help shape the very first Field Guides, and get the whole collection at a price that never moves. A home with soul — built with you, without the overwhelm.
A limited founding circle · $45 locked for life · risk-free
We can’t wait to build these with you. — Shelby & Michelle
Let’s find your Field Guide — and shape the collection.
A few quick questions. Your answers match you with where to start and help decide which guides we build first. Takes about two minutes.
Which room are you starting with?
The one keeping you up at night.
When it comes to that room, what trips you up most?
A quick follow-up
Which look feels most like you?
There’s no wrong answer — this just tells us which guides to build for you first.
When are you hoping to start?
Any other rooms on your list?
Pick as many as you like — this helps us prioritize what to build. (Optional.)
Founding Owners help shape the guides.
You’ll get the whole library at a founding price locked for life. In return, we ask for a little honesty. All optional — but it’s the heart of it.
Where should we send your founding invite?
We’ll hold your spot and your locked founding price.
You’re in.
Your founding spot is saved — watch your inbox for your invite and your locked price.
And as a Founding Owner, every other Field Guide is yours as it lands.
We can’t wait to build these with you. — Shelby & Michelle
FHL Design Co. · fhldesignco.com
Come say hello on YouTube & Instagram — that’s where the conversation lives.